Roy Tzur --- Works

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	<title>Roy Tzur --- Works</title>
	<link>https://roytzur.com</link>
	<description>Roy Tzur --- Works</description>
	<pubDate>Wed, 19 Aug 2020 12:05:36 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://roytzur.com/Home</link>

		<pubDate>Sun, 25 Feb 2018 23:01:02 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Home</guid>

		<description>TRY IT,
You’ll Like It.</description>
		
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	<item>
		<title>Jolt</title>
				
		<link>https://roytzur.com/Jolt</link>

		<pubDate>Wed, 04 Mar 2020 16:23:26 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Jolt</guid>

		<description>
	JoltVisual content︎

New visual content for Jolt’s office &#38;amp; employees merch.

The graphic language was built to create a shared identity between brand values and employees, an identity that will strengthen both the organization and the employees' sense of belonging.

The illustrated elements that have been created allow later work to continue on other projects that deal with
 various topics but will receive uniformity through the new language created

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		<title>Viber</title>
				
		<link>https://roytzur.com/Viber</link>

		<pubDate>Wed, 19 Aug 2020 12:05:36 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Viber</guid>

		<description>
	ViberSocial Media
︎

Social media and banners design for Viber app.

The brief was to introduce the brand new way of approach and showcase their core values: privacy &#38;amp; security.


/ Based on the brand values, the approach was to emphasiz the re-branding process by showing it as the company "new" vibe. Typography and text design were used to presenet and to ensure the message will be hooked in our potential new user.&#38;nbsp;


/ The core values showcased as an abstract shapes and clean design but with a hint to a particular value and show it as an unique and still implicit example to privacy &#38;amp; security.


&#60;img width="5583" height="4000" width_o="5583" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1e357c2d7a63198c851b28a5ae3edb32ffc2dbb6967acf0c609067c268c35555/social-media-banners.jpg" data-mid="80293104" border="0"  src="https://freight.cargo.site/w/1000/i/1e357c2d7a63198c851b28a5ae3edb32ffc2dbb6967acf0c609067c268c35555/social-media-banners.jpg" /&#62;&#60;img width="5583" height="4000" width_o="5583" height_o="4000" data-src="https://freight.cargo.site/t/original/i/a535398b04fd6b2c9dfdf045d7121439063b790020ceade6985af86984834e8d/social-media-banners2.jpg" data-mid="80293105" border="0"  src="https://freight.cargo.site/w/1000/i/a535398b04fd6b2c9dfdf045d7121439063b790020ceade6985af86984834e8d/social-media-banners2.jpg" /&#62;
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&#38;nbsp; &#38;nbsp;


</description>
		
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	<item>
		<title>Docaviv</title>
				
		<link>https://roytzur.com/Docaviv</link>

		<pubDate>Mon, 09 Mar 2020 10:50:41 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Docaviv</guid>

		<description>
	Docaviv

illustration
︎


Illustration and graphic content for the Docaviv Film Festival.

As every year the festival produces three events that take place in different parts of the country,
 for the festival that takes place in Yeruham we were asked to create an image for the theme that
 accompanies it this year: the wilderness blossom, the Negev as an opportunity for expression and creation.
 The illustration imitates a graceful hint of Yeruham as Israel's film city.

This project is accompanied by a variety of products such as posters, billboards, booklet,
 banners and social media products.
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9a3389c231fb9bb8d9d2fd350170e7401441f68fb6d9825ea1db18091ce137cc/Poster-Mockup.jpg" data-mid="63065201" border="0"  src="https://freight.cargo.site/w/1000/i/9a3389c231fb9bb8d9d2fd350170e7401441f68fb6d9825ea1db18091ce137cc/Poster-Mockup.jpg" /&#62;
&#60;img width="6500" height="5000" width_o="6500" height_o="5000" data-src="https://freight.cargo.site/t/original/i/74df7a238828ab357161acd65d81cbcdc2c393d06ae882a7b811c957f53971b1/Falling-Invitation-Stationery-Mockup.jpg" data-mid="63065200" border="0"  src="https://freight.cargo.site/w/1000/i/74df7a238828ab357161acd65d81cbcdc2c393d06ae882a7b811c957f53971b1/Falling-Invitation-Stationery-Mockup.jpg" /&#62;
&#38;nbsp;&#60;img width="6000" height="5200" width_o="6000" height_o="5200" data-src="https://freight.cargo.site/t/original/i/7a113660d965e53371db3f568548484c93ba351d1b77db7a068698cf620c2c65/Tote-Bag-Fabric-Mockup-Vol3.jpg" data-mid="63065202" border="0"  src="https://freight.cargo.site/w/1000/i/7a113660d965e53371db3f568548484c93ba351d1b77db7a068698cf620c2c65/Tote-Bag-Fabric-Mockup-Vol3.jpg" /&#62;

Designs for other festivals that remained on the studio floor
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3a37c6597f813db53d8a2cc1dc57cd859af3a7ec94c820595b6b132c941b90b6/1-Poster-Mockup.jpg" data-mid="63065196" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/3a37c6597f813db53d8a2cc1dc57cd859af3a7ec94c820595b6b132c941b90b6/1-Poster-Mockup.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/65852b086a91896df24f5310ad7347cbe2c86ea80df1e21e97a99af7ee8e302d/4-Poster-Mockup.jpg" data-mid="63065199" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/65852b086a91896df24f5310ad7347cbe2c86ea80df1e21e97a99af7ee8e302d/4-Poster-Mockup.jpg" /&#62;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4745d2a94bb2a8792ae0e1ca198870318f56bed8f72d54d885875a780f9f9b04/2-Poster-Mockup.jpg" data-mid="63065197" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/4745d2a94bb2a8792ae0e1ca198870318f56bed8f72d54d885875a780f9f9b04/2-Poster-Mockup.jpg" /&#62; &#38;nbsp;&#38;nbsp;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4facc76f96bffd870b7e5639ac0e6d3ef711b63136fd0ac7fb42e0517124a407/3-Poster-Mockup.jpg" data-mid="63065198" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/4facc76f96bffd870b7e5639ac0e6d3ef711b63136fd0ac7fb42e0517124a407/3-Poster-Mockup.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>capocuoco</title>
				
		<link>https://roytzur.com/capocuoco</link>

		<pubDate>Tue, 23 Jul 2019 22:04:48 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/capocuoco</guid>

		<description>
	capo•cuòcoBranding︎

Branding for an Israeli craftmanship outdoor cooking company, Driven by the vision of local designers.

The branding process began with possessing a thorough understanding of&#38;nbsp; the customer's needs and the assimilation of the desirable creative &#38;amp; visual direction in all of the graphic products. The company's vision is to provide a quality and meticulous product that meets the cleanest and latest design.The work inclueds print elements as well as Web &#38;amp; App design.
&#60;img width="6200" height="5000" width_o="6200" height_o="5000" data-src="https://freight.cargo.site/t/original/i/bdd2f053422a752cc8cd90216141086a48b61d14c9c37be17b9216a7c1e68c59/Folder-Stationery-Mockup-copy.jpg" data-mid="62697722" border="0"  src="https://freight.cargo.site/w/1000/i/bdd2f053422a752cc8cd90216141086a48b61d14c9c37be17b9216a7c1e68c59/Folder-Stationery-Mockup-copy.jpg" /&#62;&#60;img width="2200" height="1200" width_o="2200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dbac412b795adec43dd1246966078dcb9ca5919bae13deb0d9810c6d8c4f150f/Outline-Browsers-Presentation.jpg" data-mid="62697634" border="0"  src="https://freight.cargo.site/w/1000/i/dbac412b795adec43dd1246966078dcb9ca5919bae13deb0d9810c6d8c4f150f/Outline-Browsers-Presentation.jpg" /&#62;
&#60;img width="6800" height="5600" width_o="6800" height_o="5600" data-src="https://freight.cargo.site/t/original/i/6c0dafd62448553ce12b75c760d542184ce13026eefc5fc2176a7ad6c079dc3f/Notebook-Mockup.jpg" data-mid="47214908" border="0"  src="https://freight.cargo.site/w/1000/i/6c0dafd62448553ce12b75c760d542184ce13026eefc5fc2176a7ad6c079dc3f/Notebook-Mockup.jpg" /&#62;&#60;img width="8000" height="5400" width_o="8000" height_o="5400" data-src="https://freight.cargo.site/t/original/i/57ff612ce994138c8a17c903f455fc0538405252bd8bc7b07352274b2483c243/Double-Gate-Fold-Brochure-Mockup.jpg" data-mid="62697633" border="0"  src="https://freight.cargo.site/w/1000/i/57ff612ce994138c8a17c903f455fc0538405252bd8bc7b07352274b2483c243/Double-Gate-Fold-Brochure-Mockup.jpg" /&#62;


</description>
		
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	<item>
		<title>Final</title>
				
		<link>https://roytzur.com/Final</link>

		<pubDate>Mon, 11 May 2020 17:04:27 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Final</guid>

		<description>
	FinalMarketing Campaign︎


Campaign launch for a algorithmic trading company. The challenge was to “shake some dust” off the company shoulders, help them reach out to new potential employees, uplift company morale and showcase them out there in general. 
The process was first to create new visual language which will spread through the entire campaign and stand on its own when needed. From the chosen slogan: “Mind our business” - which works outside and inside, i created custom illustrations who are all based on the company main asset-the brain.The campaign was both print and web driven.&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f6ee5ec127d4f5553c37f71f75058205e77f5386c9f8794c5bdec8b8670160f7/Poster-Mockup.jpg" data-mid="70565702" border="0"  src="https://freight.cargo.site/w/1000/i/f6ee5ec127d4f5553c37f71f75058205e77f5386c9f8794c5bdec8b8670160f7/Poster-Mockup.jpg" /&#62;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/77e92b750ca2ba4e3e7aaae29d52b5496d4a36c4147b56c403d5814b5cf1daa7/Poster-Mockup_2.jpg" data-mid="70565701" border="0"  src="https://freight.cargo.site/w/1000/i/77e92b750ca2ba4e3e7aaae29d52b5496d4a36c4147b56c403d5814b5cf1daa7/Poster-Mockup_2.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5c85d2a2ad0c3339dde5ad1788cd4966e333af73db00013b31a444abe1bbc89e/06-Poster-Mockup.jpg" data-mid="70565700" border="0"  src="https://freight.cargo.site/w/1000/i/5c85d2a2ad0c3339dde5ad1788cd4966e333af73db00013b31a444abe1bbc89e/06-Poster-Mockup.jpg" /&#62;&#38;nbsp;&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1421f4fc3ebda3eecf02d1be69b908f0ff0515ec46c92a742c83b9153f051455/Helmet-Mockup.jpg" data-mid="70565814" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/1421f4fc3ebda3eecf02d1be69b908f0ff0515ec46c92a742c83b9153f051455/Helmet-Mockup.jpg" /&#62; &#38;nbsp;&#60;img width="1180" height="1180" width_o="1180" height_o="1180" data-src="https://freight.cargo.site/t/original/i/a85ba8aad86b461d9754fcad13a2a155c4b9651f42de7322a7087c117be5c985/Straight-Tie.jpg" data-mid="70566273" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/a85ba8aad86b461d9754fcad13a2a155c4b9651f42de7322a7087c117be5c985/Straight-Tie.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>AXIBAN by Rafa</title>
				
		<link>https://roytzur.com/AXIBAN-by-Rafa</link>

		<pubDate>Tue, 23 Jul 2019 21:10:33 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/AXIBAN-by-Rafa</guid>

		<description>AXIBANPackage Design︎

As part of the ongoing branding for AXIBAN - the medical cannabis oil for Rafa&#38;nbsp;pharmaceutical company,
we had to create sub product families; AXIBAN sleep and AXIBAN in flavors.
The design is based over the brand guidelines with additional icons for each product so the doctor/pharmacist but most&#38;nbsp;important the patient would be able to&#38;nbsp;distinguish the&#38;nbsp;difference between each product usability.

*Done in David and Yosef - Strategy &#38;amp; Branding
&#60;img width="6600" height="5600" width_o="6600" height_o="5600" data-src="https://freight.cargo.site/t/original/i/5d01f70f11e856b7897d78af655a24681dd99394b662f14ef6c718a414b602e6/Boxes-Packaging-Presentation-Mockup.jpg" data-mid="63171866" border="0"  src="https://freight.cargo.site/w/1000/i/5d01f70f11e856b7897d78af655a24681dd99394b662f14ef6c718a414b602e6/Boxes-Packaging-Presentation-Mockup.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Malam Team-Wall Design</title>
				
		<link>https://roytzur.com/Malam-Team-Wall-Design</link>

		<pubDate>Tue, 10 Mar 2020 11:17:18 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Malam-Team-Wall-Design</guid>

		<description>MALAM TEAMWall Design︎

Creating a new visual language with the help of iconography for a company that specializes in payroll.

The challenge was to refresh an area that looked pretty gray and not exciting on the outside to make the company's employees feel that they were working in a company that was renewed and up to date.

The icons were created for every area in which the company operates and deployed across the walls of the company's new offices.

*Done in David and Yosef - Strategy &#38;amp; Branding
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/00c40430cb778c38b08853931b255a9196551627b1974e0ed44092778823c35c/wall_1.jpg" data-mid="63169744" border="0"  src="https://freight.cargo.site/w/1000/i/00c40430cb778c38b08853931b255a9196551627b1974e0ed44092778823c35c/wall_1.jpg" /&#62;&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/70bc3ae68fef8a798a434a26e779e320af54c7ed48860072860dc5fde29562e1/Icons_2.gif" data-mid="63227310" border="0"  src="https://freight.cargo.site/w/800/i/70bc3ae68fef8a798a434a26e779e320af54c7ed48860072860dc5fde29562e1/Icons_2.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Ha'atid</title>
				
		<link>https://roytzur.com/Ha-atid</link>

		<pubDate>Wed, 11 Mar 2020 23:49:09 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Ha-atid</guid>

		<description>
	HA’ATIDWeb Design︎


After a full branding process for the provident fund of the Hebrew University, our next mission was to design a new website for the company, a one who will be able to answer all the need of the previous users and attract new ones.That was&#38;nbsp;basically the main challenge  in this project, so the UX was designed to be easy to use, easy to read.
 as for the UI; i’ve used big data screens and one main tool bar for all the provided services.
A set of icons was created to help and accompany relevant aspects of what i thought was&#38;nbsp;potentially unclear.


</description>
		
	</item>
		
		
	<item>
		<title>Zero Waste - Branding</title>
				
		<link>https://roytzur.com/Zero-Waste-Branding</link>

		<pubDate>Wed, 28 Feb 2018 02:35:17 +0000</pubDate>

		<dc:creator>Roy Tzur --- Works</dc:creator>

		<guid isPermaLink="true">https://roytzur.com/Zero-Waste-Branding</guid>

		<description>
	ZERO WASTE Campaign︎


Campaign launch with Kfar-Saba municipality.

In this project i created an iconographic language which will accompany all campaign products;
 
property tax formats, billboards,&#38;nbsp;garbage trucks and bins.


The concept was to create a propulsion for action in a slogan and visual content that will help
 the residents to become part of the urban effort.

*Done in Allenby Concept House&#60;img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/eebd0903dc1f97f84ded04c94366e171f60bbd8f7005e1515aa8fdd5fd99604a/a4-paper-mockup.jpg" data-mid="12066017" border="0"  src="https://freight.cargo.site/w/1000/i/eebd0903dc1f97f84ded04c94366e171f60bbd8f7005e1515aa8fdd5fd99604a/a4-paper-mockup.jpg" /&#62;
&#60;img width="5200" height="3744" width_o="5200" height_o="3744" data-src="https://freight.cargo.site/t/original/i/d52a7e4a789f4176b343f68c27166bc860055ed2461db06529f7744c559432c6/Envelope_Letter_Mockup.jpg" data-mid="12066032" border="0"  src="https://freight.cargo.site/w/1000/i/d52a7e4a789f4176b343f68c27166bc860055ed2461db06529f7744c559432c6/Envelope_Letter_Mockup.jpg" /&#62;
&#60;img width="1879" height="1074" width_o="1879" height_o="1074" data-src="https://freight.cargo.site/t/original/i/8ad84d68e8626cf6581cb6dfabce599a6dcbff1df3fc45107e5bd1ce8f95c6fc/billboard-mock-up.jpg" data-mid="12066426" border="0"  src="https://freight.cargo.site/w/1000/i/8ad84d68e8626cf6581cb6dfabce599a6dcbff1df3fc45107e5bd1ce8f95c6fc/billboard-mock-up.jpg" /&#62;&#60;img width="1879" height="1074" width_o="1879" height_o="1074" data-src="https://freight.cargo.site/t/original/i/3773ec3a966c9920101ad2208b95e53209d1c0685764661e3cbbe9f69f1d83ff/trash_truck_2.jpg" data-mid="12066033" border="0"  src="https://freight.cargo.site/w/1000/i/3773ec3a966c9920101ad2208b95e53209d1c0685764661e3cbbe9f69f1d83ff/trash_truck_2.jpg" /&#62;


</description>
		
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