Marketing Campaign


Campaign launch for a algorithmic trading company. The challenge was to “shake some dust” off the company shoulders, help them reach out to new potential employees, uplift company morale and showcase them out there in general.

The process was first to create new visual language which will spread through the entire campaign and stand on its own when needed. From the chosen slogan: “Mind our business” - which works outside and inside, i created custom illustrations who are all based on the company main asset-the brain.

The campaign was both print and web driven.